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Include files can help Affiliate Marketers

One of the most important things about being in affiliate marketing is to create good relevant content to attract Google and make sales. For affiliates who have a number of sites, this can be incredibly time-consuming, especially when you are starting up. One way to make this a tad easier is to use data feeds from your publishers. However if you don’t have a lot of programming skills or your publisher feeds aren’t too helpful in the way they are structured, there are scripts you can buy or services you can use which will produce straight html for you to copy and paste into your pages. This can work quite well, but you can run into problems when you need to update the information.

So what if you had a central repository to recompile the data feeds and produce an html file which you could use in more than one site? Well I have done just that, although in my case I have used asp to produce files exactly as I want. You could either go that route if you can program, or get a freelance programmer to produce it for you. Someone at a freelance programmer website for instance shouldn’t cost an arm and a leg. So what my script does is take a csv version of a data feed, run through the file and extract the information I want, add html codes and create a text file. By itself that’s all very clever but you want to be able to reuse it in different formats. No problem, you use an include file. Normally you would use asp or php which both have codes to use includes, but you can also use shtml or server side html as well if you cannot use either of the other two technologies. I can’t go into the details of how to use include files in detail here, so just Google “include files” and you will find plenty of sites which tell you how to use include with the appropriate technology.

You would typically create a template for your site which matches the rest of the pages, and had some introductory content which was different for each site. When the page is shown in someones browser, you then have the data in the include file shown as part of the page. You can have include files on the website server or can include files from another server so you only have to update one set of pages on one server to update all the sites. It depends on how much traffic you get, if you have high traffic volumes, it would make sense to have an include file on the relevent server rather than centrally, although you could still generate the include file centrally and just copy it to your other sites.

Just a note on duplicate content and Google. There should not be any problem with duplicate content as Google looks at the whole page being served, not just the include file. With different text before the included data, the duplicate content issue is not an issue. And yes, it appears that Google can read the included data because the server does the processing before Google gets to read it.

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