If you are on the mailing lists for Area51Marketing or read Dan Thies blog who is on the faculty of Stompernet, then you may well have come across a little ‘toy-throwing’ about the concept of long tail search and whether you bother to optimise for it or not as a small business. Just to clarify, […]

This is the first in a series of articles about Big Ticket Report Writing.
First, what do we mean by report?
In its simplest form a report is just information which informs the reader on a specific topic.
The best reports define or highlight a problem and then recommend and show how that problem can be solved.
A report […]

This is the second in a series of articles about Big Ticket Report Writing.Please make sure you have reviewed the definition of a report from Part 1.
Also, one point I wanted to clarify about reports, is that they can be created in multiple ways.
For example, a report can be a PDF (Adobe portable document format), […]