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Where to put your Adsense code on the webpage

There are a couple of very important things to bear in mind when you are considering Adsense placement. Physically where you place the code and what text is near it.

You can put up to five different Adsense ads on one page, but be careful not to place too many for the text content you have on the page. Yes the idea behind Adsense is to make some money. But if you don’t have content that is worth reading, Google won’t index you and people won’t stay long enough to read the ads and click on them.

Tests show that the best place to put Adsense is within content that it relates to, much like this page. That way it becomes an extension of the content and visitors will find their eyes drawn towards it. Because of the way Adsense optimizes itself, the links should be of interest to your visitors who are visiting that page because they are interested in the topic.

The Google Heat Map

Google describes the best places to put Adsense by using the “heat map” analogy. Their description of it as follows;

Certain locations tend to be more successful than others. This “heat map” illustrates these ideal placements on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Although this is a useful starting point, you really have to think where your users would most likely to click on the ads. For example, if you have written an article, it may be a good idea to put the ads after the end of the article as your readers may be disposed to click on something that will take them further.

I can’t cover all the aspects of Adsense here, I suggest you get Adsense expert Joel Comm’s Google AdSense Secrets 3.0 ebook

Paul Wood

Website design and maintenance

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